The Daytona First Guests


The DAYTONA Welcomes Its First Guests
New Marriott Autograph Collection hotel opens across from the Daytona International Speedway

DAYTONA BEACH, FL – April 17, 2019 – Daytona Beach’s first full-service hotel situated next to the famed Daytona International Speedway, The DAYTONA, welcomes its first guests today. The modern, boutique, Autograph Collection property anchors the new retail, dining, and entertainment destination, ONE DAYTONA, while offering access to the city’s hottest attractions.

The six-story, new-build hotel features a sleek and modern design that pays homage to Daytona’s iconic motorsports history with amenities that include 144 guest rooms, on-site shopping, a heated pool with private cabanas, an outdoor fire pit, a fitness center, and more than 10,000 square feet of meeting and event space.

A second floor lobby features show cars on display year-round and a check-in area with a rotating wheel overhead modeled after a 1978 Pontiac Trans Am, while an outdoor terrace overlooking the high-energy Victory Circle offers prime people-watching and viewing for live entertainment and Vegas-like synchronized fountain shows. The hotel’s full service restaurant and bar – Sir Malcolm and The Blue Flame – offer upscale, classic American cuisine with racing-inspired cocktails and touches that include a signature Moonshine lighting ritual. Fitness options include bicycle rentals and a state-of-the-art fitness center overlooking the property’s resort-style swimming pool.

“The DAYTONA is definitely a must for racing enthusiasts traveling to the Daytona Beach area,” said General Manager Michael Melendez, who has more than a decade of experience with Marriott hotels, including French Leave Resort in Eleuthera and Key Largo’s Playa Largo Resort & Spa. “But we cater to much more than just racing fans. The DAYTONA experience puts guests in touch with the best the area has to offer, from the beaches to Daytona International Speedway and everything in between, while offering a stylish and sophisticated escape to retreat to at the end of the day. Our exclusive location at ONE DAYTONA also means guests have access to a variety of additional dining, retail and lifestyle options, with everything they need just steps away.”

Located just a mile from the Daytona Beach International Airport and less than five miles from ‘The World’s Most Famous Beach,’ the property offers complimentary airport shuttle service and easy accessibility to area attractions, including the speedway, local beaches, museums, outdoor recreation, and more.

Nightly rates at The DAYTONA start at $175, fluctuating based on season. For more information about the hotel, visit or call 888.236.2427 for reservations. For group/event inquiries, call 386.323.9777.


Located directly across from the Daytona International Speedway, The DAYTONA embodies the world of racing, with a vibrant signature style. The brand new hotel is slated to open this spring with 144 custom luxury designed guest rooms that feature balconies with views of Victory Circle at ONE DAYTONA and Daytona International Speedway, an outdoor bar & terrace, heated swimming pool & spa, meeting space, and more than 10,000 square feet of indoor/outdoor event space. At just a mile from Daytona Beach International Airport and a few minutes from the area’s 27 miles of beaches, the property is the perfect escape for travelers seeking a chic and modern escape on Florida’s stunning east coast. For more info, visit, follow us on Facebook (The Daytona, Autograph Collection).


ONE DAYTONA features a 300,000 square-foot retail, dining and entertainment district, along with two Marriott hotels and luxury apartments coming soon. Visitors, race fans, and residents recognize ONE DAYTONA as the place to live, work, stay and play in the Daytona Beach area. Tenants includeBass Pro Shops Outpost, Ben & Jerry’s, BUILT Custom Burgers, Clair de Lune, Cobb Daytona Luxury Theatres, Fairfield Inn & Suites by Marriott, Gallery 500, GameTime, Guitar Center, IT’SUGAR, Jeremiah’s Italian Ice, Juetta West, Kasa Living, Kilwins, Miami Grill & Bar, MidiCi The Italian Kitchen, P.F. Chang’s, Pink Narcissus, a Lilly Pulitzer Signature Store, Rock Bottom Restaurant & Brewery, Sprint and Venetian Nail Spa.The destination features a comprehensive Public Art program with installations throughout the development including the Jantzen Diving Girl in Victory Circle. For more information and the latest updates,, follow us on Facebook (OneDaytona), Instagram (@onedaytona) or Twitter (@ONEDAYTONA).


The Autograph Collection® is an evolving ensemble of strikingly independent hotels. Exactly like nothing else, each destination has been selected for its quality, bold originality, rich character and uncommon details. From near to far, iconic to historic, the result is an array of properties that is nothing less than unique, nothing short of collectively exceptional. For more information and reservations please visit, or explore our social media channels to learn more about championing the independent spirit. http:/


Media Contact:

Sydney Feldman / Diamond PR