OVERVIEW
ONE DAYTONA is a new lifestyle and entertainment center located adjacent to the iconic Daytona International Speedway in Daytona Beach, Florida. Featuring a vibrant and growing mix of unique dining, shopping and entertainment experiences, ONE DAYTONA is a destination within a destination for locals and visitors to explore and enjoy. Officially opened Dec. 1, 2017, ONE DAYTONA offers a one-of-a-kind showcase of first-to-market retail outlets and specialty shops, quick-bite and full-service restaurants, and energetic live entertainment.
The sprawling development also features multi-family residential units (2019), Class A office space, and two hotels – Fairfield Inn & Suites by Marriott, and The DAYTONA®, a Marriott Autograph Collection® hotel.
Locally owned and operated, ONE DAYTONA was inspired by Daytona Beach native Lesa France Kennedy, granddaughter of NASCAR founder Bill France Sr., and CEO of International Speedway Corp.
SETTING THE SCENE
As a gateway to Daytona Beach, ONE DAYTONA is ideally located near the crossroads of I-95 and I-4, just four miles from the “World’s Most Famous Beach” and directly across from Daytona International Speedway. It is the perfect destination for both race fans and the greater Central Florida community.
Tropically landscaped and enhanced with water features and a splash park for kids and kids-at-heart, ONE DAYTONA provides a comfortable, open-air environment to enjoy Daytona Beach’s sunny, fun-filled days and warm, lively nights.
UNCOMMON COMMON AREAS
Far more than a simple collection of stores and restaurants, ONE DAYTONA has been thoughtfully designed with spaces and features that seamlessly connect people, place, and pure pleasure. The work of nationally recognized architectural design firm Cooper Carry, ONE DAYTONA is both functional and fun.
Victory Circle – Strategically located in front of The DAYTONA, a Marriott Autograph Collection hotel (2019), and the anchor restaurants of P.F. Chang’s, Rock Bottom Restaurant & Brewery, Oklahoma Joe’s Barbecue and MidiCi Italian Kitchen, Victory Circle is the entertainment epicenter and heartbeat of ONE DAYTONA. Its signature central fountain dances in synch with music each evening, becoming a playful splash pad for children during the day. Victory Circle is the newest hotspot for live entertainment in Daytona Beach, with a full schedule of musical performances, including concerts, daytime and evening shows, and local artists. It is also a popular open-air venue for receptions, parties, ceremonies, performances and other local celebrations.
MARK YOUR CALENDARS
As a year-round entertainment district, ONE DAYTONA maintains a full calendar of exciting special events. With an ongoing entertainment program, annual tree lighting ceremony, New Year’s Eve countdown and more, ONE DAYTONA has a signature event for every occasion and every season. ONE DAYTONA is also an active community partner, hosting local fundraisers, school groups and non-profit events throughout the year. See the Events Calendar for details.
STAY A WHILE
Thanks to Shaner Hotels and Prime Hospitality Group (PHG), visitors to ONE DAYTONA can stay as long as they like, checking in to one of two onsite hotels, or moving in to an exclusive apartment community. The Fairfield Inn & Suites by Marriott opened in late 2017, with 105 rooms and suites, free daily breakfast, outdoor pool and fitness center. In 2019, The DAYTONA, a full-service, 144-room, Marriott Autograph Collection hotel will open, overlooking Victory Circle. Also opening in 2019 will be an approximately 282-unit rental apartment community featuring a four-story mid-rise campus and a garden-style complex, where residents can embrace ONE DAYTONA living, all day, every day.
ARTFUL BY DESIGN
ONE DAYTONA is committed to supporting the local arts community through a Public Art Program designed to showcase original works from area artists. The first and most prominent piece is the mixed media sculpture incorporated into the fountain outside of P.F. Chang’s in Victory Circle. The mixed-media sculpture is the work of Libby Ware, a local artist from Port Orange. The piece bears the signatures of City of Daytona Beach and Volusia County elected officials and was unveiled in conjunction with the opening of the center in late 2017.
ONE DAYTONA has a number of additional Public Art elements, including five aluminum display panels installed on a freestanding building in the center island of Daytona Boulevard, two tile mosaic walls also flanking the center islands, a large mural by local artist Keylo on the exterior of BUILT Custom Burger along Daytona Boulevard and 11 wrapped electrical boxes with brilliant designs located throughout the campus.
A signature element is the Jantzen Diving Girl diving above the public splash fountain in Victory Circle. The 16-foot iconic fiberglass mannequin beloved by locals and visitors during her 52-year installation as a Boardwalk landmark above Stamie’s Smart Beachwear on Ocean Avenue in Daytona Beach remains a beloved icon as part of ONE DAYTONA’s public art program. She is one of only four original Jantzen Diving Girls still in existence.
FAST FACTS – ONE DAYTONA
- Opened December 1, 2017
- Conveniently located near the crossroads of I-95 and I-4
- Less than five minutes from Daytona Beach International Airport, with daily service on Delta Airlines, American Airlines and Silver Airways; Canadian service via SunWing to Toronto
- 5 million residents within day-trip distance
- Total GLA: 300,000 square feet of retail, dining and entertainment
- Total acreage: more than 70 acres of mixed used property
- Designed by national architectural firm Cooper Carry
FAST FACTS – DAYTONA BEACH
- Over 10 million annual visitors
- Year-round population of 600,000
- College student population of 42,000
- $6 billion dollars in annual consumer spending
- Home to the world headquarters of both NASCAR and the LPGA
PARTNERSHIP, LEADERSHIP
A number of prominent area businesses have committed to supporting ONE DAYTONA as the project’s Founding Partners. They each have an engaging presence at ONE DAYTONA, beginning with AdventHealth’s Fit Park, which will include community fitness partners participating in circuit training courses.
ONE DAYTONA Founding Partners – Fifth Third Bank, Chevrolet, AdventHealth, Sunoco, Toyota
ONE DAYTONA Leadership
International Speedway Corporation (ISC) operates 13 of major motorsports entertainment facilities in eight major media markets throughout the United States. ISC is an industry leader and marketing powerhouse; brand-centric, community-focused, and a family business committed to ONE DAYTONA’s sustainability and success.
ONE DAYTONA leasing efforts are managed by JLL (NYSE: JLL), a leading professional services firm that specializes in real estate and investment management. A Fortune 500 company, JLL helps real estate owners, occupiers and investors achieve their business ambitions.
TENANT LIST
Dining
4 Rivers Smokehouse*
Ben and Jerry’s
The Blue Flame
BUILT Custom Burgers
Jeremiah’s Italian Ice
MidiCi Italian Kitchen
P.F. Chang’s
Rock Bottom Restaurant & Brewery
Sir Malcom
Entertainment
Cobb Daytona Luxury Theatres
GameTime Family Entertainment Center
Hotels
The DAYTONA
Fairfield Inn & Suites by Marriott
Shopping
Bass Pro Shops
Guitar Center
IT’SUGAR
Juetta West (pop-up retailer)
Pink Narcissus, a Lily Pulitzer Signature Store
Sprint
Sunglass World*
Momentum
The Running Elements
Venetian Nail Spa
*Opening Soon
ONE DAYTONA TENANT PROFILES
The Bass Pro Shops Outpost is an all-new immersive outdoors-themed shopping adventure with a wide assortment of outdoor-related gear, gifts and apparel, plus ongoing free seminars and in-store events to inspire people of all ages to enjoy, love and conserve the great outdoors. The 70,000-square-foot location features a 12,000-gallon freshwater aquarium in a Florida sinkhole setting with lush green moss, foliage and cypress trees with Spanish moss. Full-sized wildlife mounts include white-tailed deer and Florida panther. Hand-painted murals wrap the store’s interior and depict familiar scenes of the region, including a tribute to the area as the birthplace of NASCAR and the “Great American Race” – the DAYTONA 500.
Ben & Jerry’s offers a wide variety of super- premium ice cream, non-dairy frozen dessert, yogurt and sorbet using high-quality, responsibly sourced ingredients. The ONE DAYTONA location features a delicious rotation of flavors and fun.
BUILT® Custom Burgers serves up their popular “Build Your Own” burgers, fries, shakes, and more, all in a laid back space. Made (or “BUILT”) for everyone – adults, kids, teens, families and everyone in between –BUILT features the best-selling quality ingredients. Whether you order in or take out, our delicious food will be served quickly without compromising quality, flavor, and choice. BUILT uses humanely raised and handled, antibiotic- and hormone-free, vegetarian-fed, 100% natural beef; all-natural chicken and turkey. Vegan veggie burgers are also made fresh daily from 11 different ingredients – all hand-formed and grilled to order.
Cobb Daytona Luxury Theatres has all the amenities and features from Cobb Theatres, including reserved seating in luxurious electric recliners, 7.1 dynamic Surround Sound and 2K and 4K projection delivering crystal-clear images capable of 3D. Cobb Daytona Luxury Theatres is home to Cobbster’s Kitchen & Bar, offering “Real Food and Real Cooking” plus a full bar and movie snack favorites. Cobb Theatres are 100% accessible to all guests and offer Closed-Captioning, Assistive Listening and Descriptive Narration. Guests of all ages are welcome.
The 105-room Fairfield Inn & Suites infuses the rich history of motorsports and Daytona International Speedway with the comfort, convenience and high-touch service of a Marriott property. The hotel features spacious and modern guest rooms, a lobby bar, 24/7 market, pool and fitness center, business center and flexible work spaces, free high-speed Internet and complimentary breakfast.
GameTime Daytona is a 35,000-square-foot Entertainment Center featuring a beautiful Restaurant, full-liquor Sports Bar and Mega Arcade with more than 100 new and retro classic arcade games, prize machines, mini bowling, 12 full lanes of bowling and other attractions. The Family Restaurant includes a variety of items, including delicious appetizers and entrees, great kids’ meals, healthy salads, build-your-own-burger options, and great Sports Bar snacks. GameTime Daytona is the best place to watch any game, with the NFL Sunday Ticket on over 60 HDTVS, drink specials and exciting “Watch Parties.” The game is always on at GameTime – NFL, NBA, MLB, NHL, UFC, NCAA, and MLS.
Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment. Additionally, Guitar Center offers various musician services that include Guitar Center Lessons, an in-house, music academy for players of all ages and skill levels, GC Repairs, an on-site customization and maintenance spot, GC Rentals, easy rentals of instruments and other gear, and Free Group Classes offering introductory classes and instruction on guitar, ukulele, and recording.
Founded in 2006 by Jeff Rubin, IT’SUGAR is a modern day playground created to satisfy a universal sweet tooth and provide a variety of bold merchandise with tongue-in-cheek attitude. As the place where the candy-obsessed come to indulge in the sights, smells and tastes of their favorite sweets and get immersed in the brand’s irreverent voice and fun-loving nature, IT’SUGAR is a different kind of specialty store. Dedicated to bringing out the child in every adult, the brand mixes unique product and merchandise with mega-sized humor and attitude.
Jeremiah’s Italian Ice products are refreshing and fun with a ‘WOW’ factor. The Jeremiah’s menu boasts over 40 flavors of delicious, high-quality Italian Ice as well as creamy soft ice cream. A synthesis of these two core products, the Jeremiah’s Gelati is the showcase of the Jeremiah’s menu, with layers of Italian Ice swirled with thick, homemade soft ice cream. Jeremiah’s flavors are delicately crafted to leave an indelible impression on the palate. With flavors ranging from Mango to Scoop Froggy Frog™ (mint chocolate chip), Jeremiah’s Italian Ice has the ability to indulge a wide spectrum of taste preferences.
South Florida-based fast casual chain Miami Grill & Bar boasts the restaurant group’s revitalized look and “Everything Goes” menu within a 4,048-square-foot footprint. Miami Grill & Bar serves dishes from a diverse menu featuring signature items such as Philly Cheesesteaks, Wings, and Gyros as well as Grilled Fish and fresh-made Salads, along with a full bar with enhanced appetizers and modified decor incorporating a local theme.
MidiCi The Italian Kitchen, famous for its high-quality, fresh, natural, and non-GMO ingredients, serves authentic Neapolitan cuisine using fresh, natural ingredients with a mission to bring friends together. Guests create personalized Neapolitan pizzas baked in wood fired ovens in a friendly, upbeat atmosphere or select from a menu including appetizers, burratas, salads, dessert, espresso, teas, craft beer and wine.
P.F. Chang’s is an upscale Asian Bistro founded in 1993, featuring a Farm to Wok™ scratch-cooking food philosophy. Every P.F. Chang’s restaurant cooks from scratch using clean, wholesome ingredients, purposeful recipes and the power of the fiery wok. P.F. Chang’s is the first multi-unit restaurant in the U.S. to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience. The ONE DAYTONA location features an extensive wine, beer and specialty cocktail offerings.
Pink Narcissus, an independently owned Lilly Pulitzer Signature Store, is home to all things fun, colorful, and downright fabulous. The Lilly Pulitzer brand originated in Palm Beach, Florida in the late 1950’s, when the designer began creating colorful, printed dresses to hide the juice stains from working in her juice stand in Palm Beach. Lilly Pulitzer became a household name in the 1960’s when Lilly’s old schoolmate Jacqueline Kennedy née Bouvier, at the time the First Lady, was photographed wearing a Lilly shift dress on the cover of LIFE magazine.
Rock Bottom Restaurant and Brewery is a welcoming and engaging craft beer experience with a variety of unique craft beer freshly brewed on-site to pair with our craveable American food. Rock Bottom is driven by a love of beer and a passion for people. Rock Bottom brewers have earned more than 200 national and global awards. From the moment you walk in the door, Rock Bottom feels like your home away from home. They’re not just crafting great beer and food; they’re crafting a community where everyone feels like they belong. Because they do – You belong at Rock Bottom.
As a small family-oriented company with a long history at the cutting edge of the sunglass industry, Sunglass World is unique in so many ways. Started in 1984 by Dr. John Adolf and his wife Pat, Sunglass World has been committed to serving the individual needs of customers in the sun-drenched Southeastern United States for well over two decades. Sunglass World has always stood out in every market as a place where customers are valued as people first and clients second.
The Running Elements is the place to purchase shoes, gear, technology and clothing. Featured brands include Brooks, Hoka One, New Balance, Saucony, Mizuno, Altra, ON and more. More than a retail store, The Running Elements hosts events throughout the year for all ages from meet ups to fun runs, 5Ks, half marathons and more.
The DAYTONA®, a 145-room luxury boutique hotel, is the only Autograph Collection hotel in east Central Florida and one of only a dozen in Florida. The DAYTONA was designed with Daytona Beach’s rich racing history in mind, from its sleek design to its color scheme, as it elevates the Daytona Beach experience for visitors. The hotel features nearly 10,000 square feet of flexible and custom-built meeting and event space to accommodate events of all types, including the ability to bring vehicles into the lobby area. Located within ONE DAYTONA’s high-energy Victory Circle, guests will be able to enjoy several social areas, including the indoor bar, or outdoor patio where large video boards take center stage during special events and programming. Additional amenities will include an outdoor pool, poolside cabanas, and restaurant offering breakfast and an elevated small plates menu.
Venetian Nail Spas are designed to provide the highest quality of Nail Salon and Spa services, offering environmental lifestyle products. Venetian’s purpose is to create beautifully unique nail spas committed to the health and wholeness of the community. Offering numerous therapies, treatments, products and nail services that embody the healing traditions of many cultures, Venetian provides guests with impeccable service through experiences that nurture the body, mind and spirit.
Recently named one of the “South’s Best BBQ Joints” by Southern Living, 4 Rivers Smokehouse will serve its signature classics like 18-Hour Smoked Angus Brisket, Southern-Style Pulled Pork and Burnt Ends. Guests will also enjoy popular Homestyle Sides such as Baked Cheese Grits, Smokehouse Corn and Smoked Jalapenos as well as a rotating selection of monthly specials. The 4R Sweet Shop will serve decadent desserts, including Bananas Foster Bread Pudding, Bayou Bar, Quintessential Chocolate Cake and more.
ADDRESS One Daytona Boulevard, Daytona Beach, FL 32114
Phone: (386) 267-0016
Website: OneDaytona.com
SOCIAL MEDIA
Twitter (@ONEDAYTONA)
Facebook (OneDaytona)
Instagram (@ONEDAYTONA)
CONTACT
