The magic of the season begins at ONE DAYTONA! Santa is making his grand return to Bass Pro Shops, and we’re rolling out the holiday welcome!

Join us around 4:30 PM to get into the holiday spirit with festive fun, character meet-and-greets and excitement leading up to Santa’s grand arrival at 5 PM. Gather along the arrival route to help us welcome Santa back for another wonderful holiday season and celebrate the opening of Santa’s Wonderland at Bass Pro Shops!

The celebration continues in Victory Circle from 4:30–7:30 PM, with live music and more holiday fun for the whole family.

Make an evening of it with shopping, dining and festive experiences throughout ONE DAYTONA. It’s the perfect way to kick off the most wonderful time of the year!

Event Highlights

• Pre-arrival festivities begin around 4:30 PM
• Santa’s Grand Arrival at 5 PM
• Character meet-and-greets
• Live music in Victory Circle, 4:30–7:30 PM
• Mini reindeer plush giveaway at Bass Pro Shops, while supplies last
• Santa’s arrival route to be announced

Stay tuned to ONE DAYTONA’s social channels for the arrival route and event updates!