Skip to content
 Promo Image

Founded in 2006 by Jeff Rubin, IT’SUGAR is a modern day playground created to satisfy a universal sweet tooth and provide a variety of bold merchandise with tongue-and-cheek attitude.

As the place where candy-obsessed come to indulge in the sights, smells and tastes of their favorite sweets and get immersed in the brand’s irreverent voice and fun-loving nature, IT’SUGAR is a different kind of specialty store. Dedicated to bringing out the child in every adult, the brand mixes unique product and merchandise with mega-sized humor and attitude.

1860 Victory Circle, 
Suite M-110
Daytona Beach, FL 32114

(386) 868-3060

Locate It's Sugar