Press Release


DAYTONA BEACH, Fla., June 30, 2017 – ONE DAYTONA, International Speedway Corporation’s ("ISC") premier mixed-use and entertainment destination located across from Daytona International Speedway, announced today that Pink Narcissus, a Lilly Pulitzer signature store, Ben & Jerry’s and Sprint have confirmed leases.

These additions amplify Daytona Beach as a desirable destination and further solidify ONE DAYTONA as a unique place that provides a surprising retail experience for its visitors. Pink Narcissus, Ben & Jerry’s and Sprint join an already alluring retail mix anchored by the 67,000-square-foot Bass Pro Shops® Outpost that opened in February 2017 and the 12-screen Cobb Daytona Luxury Theatres that opened in December 2016. ONE DAYTONA’s forward thinking concept continues to lure first-to-market national and international brands wanting to get in on the action including Kasa Living, Clair de Lune, and BUILT Custom Burgers, Lindbergh and Designers Market, Rock Bottom Restaurant & Brewery, Oklahoma Joe’s BBQ, MidiCi: The Neapolitan Pizza Company, P.F. Chang’s, GameTime, Guitar Center, Kilwins Confections, IT’SUGAR, Jeremiah’s Italian Ice, Tervis, Sunglass World, Hy’s Toggery and Venetian Nail Spa.

ONE DAYTONA is a premier shopping, dining and entertainment hub that offers so much more than the typical big box shopping center. The destination’s proximity to the Speedway also gives visitors premiere access to high-profile sports and entertainment events.

"National retailers and iconic brands are coming into this market and we knew that now was the right time, we had to be here," said Danny Quinton, owner, Pink Narcissus. "ONE DAYTONA truly offers an unprecedented experience that you won’t find anywhere else."

ONE DAYTONA’s addition of Pink Narcissus, a Lily Pulitzer signature store, brings another first to the region designer brand. Lilly Pulitzer’s distinctive label is known for its fun, playful style popular among celebrities and fashion forward consumers alike. The designer’s ever changing styles of Boho-chic, preppy, modern and vintage with bright color print combinations, and classic sleeveless shift dresses were made famous by Jacqueline Kennedy Onassis (Jackie Kennedy) and quickly catapulted to high demand fashion where the brand remains. Pink Narcissus’s ONE DAYTONA location makes it its fourth Florida location, the state where the brand was founded, operating stores in Panama City Beach, Tallahassee and Gainesville. It will occupy a 1,932 square-foot space next to Lindbergh, an international men’s fashion retailer headquartered in

Denmark with stores throughout Europe and a handful of major U.S. markets.

"Daytona Beach, with its similarities to Panama City Beach, another Florida destination where we operate, was on our radar with its recent and ongoing redevelopments," Quinton continued.

ISC just created the world’s first motorsports stadium with its redevelopment at Daytona International Speedway and with that came unparalleled national and even international attention. ONE DAYTONA visitors can also enjoy its diverse dining options including the newly added and locally owned Ben & Jerry’s franchise. The iconic brand, known for its luxurious and creative ice cream and frozen treats, will be located just two doors down from Pink Narcissus. Nicole and Robert Nettles, franchisees with strong connections to the northeast Florida area, will operate the 1,300 square-foot store. The Nettles own another Ben & Jerry’s location and two private jewelry businesses, Blue Water Jewelers, in nearby St. Augustine. Ben & Jerry’s is selective in its franchised Scoop Shop locations and ONE DAYTONA seemed a natural next step with the influx of visitors from the neighboring Daytona International Speedway, according to Nicole Nettles.

"When this opportunity came about, we knew we had to jump on it," said Nettles. "We’re excited to be at a location bustling with so many different events and experiences. "

Sprint will bring its world-class wireless and communications services to Daytona Beach in a 1,490 square-foot ONE DAYTONA location, next to Designers Market, a DK Company boutique concept based out of Denmark that features internationally vogue fashion and luxury for less. As of the close of 2016, Sprint had served some 59.5 million connections and is known for developing innovative technologies, leading no contract brands, instant national and international push-to-talk capabilities and a global Tier 1 backbone.

"These additions further propel ONE DAYTONA’s retail, dining and designer fashion mix," said Jeff Boerger, ISC’s Vice President of Corporate Development. "We have continued to define ONE DAYTONA as a best-in-class destination by bringing a balanced mix of well-known, loved and unique-to-market bold brands to the Daytona Beach community and east Central Florida."

Located at the intersection of I-95 and I-4, ONE DAYTONA is slated to open fourth quarter 2017.


ONE DAYTONA will feature a 300,000 square-foot retail, dining and entertainment district, totaling a projected investment of approximately $120–150 million, along with two hotels and residential space. Visitors, race fans, will know ONE DAYTONA and residents as the place to live, work, stay and play in Daytona Beach. For more information and the latest updates, visit, follow us on Twitter (@ONEDAYTONA) or Facebook (OneDaytona).

ONE DAYTONA leasing efforts are managed by Legacy Development, a firm intensely focused on creating innovative destination retail and mixed-use projects. With a national footprint and asset management expertise, Legacy is the ideal consultant to represent this unique address. For leasing inquiries, please contact Kristen Tremonti at or 816-777-3500.

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