ONE DAYTONA Media Kit 2018

ONE DAYTONA is a new lifestyle and entertainment center located adjacent to the iconic Daytona International Speedway in Daytona Beach, Florida. Featuring a vibrant and growing mix of unique dining, shopping and entertainment experiences, ONE DAYTONA is a destination within a destination for locals and visitors to explore and enjoy. Officially opened Dec. 1, 2017, ONE DAYTONA offers a one-of-a-kind showcase of first-to-market retail outlets and specialty shops, quick-bite and full-service restaurants, and energetic live entertainment, all set against the backdrop of the world’s first motorsports stadium.


The sprawling development also features multi-family residential units (2018), Class A office space, and two hotels – Fairfield Inn & Suites by Marriott, and The DAYTONA®, a Marriott Autograph Collection® hotel (2018).


Locally owned and operated, ONE DAYTONA was inspired by Daytona Beach native Lesa France Kennedy, granddaughter of NASCAR founder Bill France Sr., and CEO of International Speedway Corp.


As a gateway to Daytona Beach, ONE DAYTONA is ideally located near the crossroads of I-95 and I-4, just four miles from the “World’s Most Famous Beach” and directly across from Daytona International Speedway. It is the perfect destination for both race fans and the greater Central Florida community.
Tropically landscaped and enhanced with water features, numerous shade spots and a splash park for kids and kids-at-heart, ONE DAYTONA provides a comfortable, open-air environment to enjoy Daytona Beach’s sunny, fun-filled days and warm, lively nights.


Far more than a simple collection of stores and restaurants, ONE DAYTONA has been thoughtfully designed with spaces and features that seamlessly connect people, place, and pure pleasure. The work of nationally recognized architectural design firm Cooper Carry, ONE DAYTONA is both functional and fun.
Victory Circle – Strategically located in front of The DAYTONA, a Marriott Autograph Collection hotel (2018), and the anchor restaurants of P.F. Chang’s, Rock Bottom Restaurant & Brewery, Oklahoma Joe’s BBQ (2018) and MidiCi The Neopolitan Pizza Company, Victory Circle is the entertainment epicenter and heartbeat of ONE DAYTONA. Its signature central fountain dances in synch with music each evening, becoming a playful splash pad for children during the day. Victory Circle is the newest hotspot for live entertainment in Daytona Beach, with a full schedule of musical performances, including concerts, daytime and evening shows, local artists and post-race after party events. It is also a popular open-air venue for receptions, parties, ceremonies, performances and other local celebrations.
The Front Lawn – This conveniently located green space at the main entrance is a great place to play at ONE DAYTONA. The Front Lawn features a lush green expanse with outdoor seating, where guests can relax and enjoy free yard games such as corn hole, giant chess, Frisbees, hula-hoops and a collection of board games. At night, The Front Lawn is illuminated by strings of white lights overhead. Special events on The Front Lawn include acoustical songwriter showcases, outdoor art classes and workshops, s’mores and story nights and more.
As a year-round entertainment district, ONE DAYTONA maintains a full calendar of exciting special events. With an ongoing entertainment program, annual tree lighting ceremony, New Year’s Eve countdown and more, ONE DAYTONA has a signature event for every occasion and every season. ONE DAYTONA is also an active community partner, hosting local fundraisers, school groups and non-profit events throughout the year. See the Events Calendar for details.



Thanks to Shaner Hotels and Prime Hospitality Group (PHG), visitors to ONE DAYTONA can stay as long as they like, checking in to one of two onsite hotels, or moving in to an exclusive apartment community. The Fairfield Inn & Suites by Marriott opened in late 2017, with 105 rooms and suites, free daily breakfast, outdoor pool and fitness center. In late 2018, The DAYTONA, a full-service, 145-room, Marriott Autograph Collection hotel will open, overlooking Victory Circle. Also opening in late 2018 will be an approximately 276-unit rental apartment community featuring a four-story mid-rise campus and a garden-style complex, where residents can embrace ONE DAYTONA living, all day, every day.


ONE DAYTONA is committed to supporting the local arts community through a Public Art Program designed to showcase original works from area artists. The first and most prominent piece is the mixed media sculpture incorporated into the fountain outside of P.F. Chang’s in Victory Circle, the main entertainment space at ONE DAYTONA. The mixed-media sculpture is the work of Libby Ware, a local artist from Port Orange. The piece bears the signatures of City of Daytona Beach and Volusia County elected officials and was unveiled in conjunction with the opening of the center in late 2017.


To further incorporate the spirit of the local arts community, ONE DAYTONA has solicited designs for a number of additional Public Art elements, including five aluminum display panels that will be installed on a freestanding building in the center island of Daytona Boulevard. Two tile mosaic walls will also flank the center islands, with one on each end. The artists and their pieces have been selected and will be installed as they are completed.


 Opened December 1, 2017
 Conveniently located near the crossroads of I-95 and I-4
 Less than five minutes from Daytona Beach International Airport, with daily service on Delta Airlines, American Airlines and JetBlue
 13.5 million residents within day-trip distance
 Total GLA: 300,000 square feet of retail, dining and entertainment
 Total acreage: more than 70 acres of mixed used property
 Designed by national architectural firm Cooper Carry


 9.8 million annual visitors
 Year-round population of 600,000
 College student population of 42,000
 $4.7 billion dollars in annual consumer spending
 Home to the world headquarters of both NASCAR and the LPGA



A number of prominent area businesses have committed to supporting ONE DAYTONA as the project’s Founding Partners. They will each have an engaging presence at ONE DAYTONA, beginning with Florida Hospital’s Fit Park, which will include community fitness partners participating in circuit training courses.
ONE DAYTONA Founding Partners
ONE DAYTONA Leadership
International Speedway Corporation (ISC) operates 13 motorsports entertainment facilities in eight major media markets throughout the United States. ISC is an industry leader and marketing powerhouse; brand-centric, community-focused, and a family business committed to ONE DAYTONA’s sustainability and success.
ONE DAYTONA leasing efforts are managed by Legacy Development, a firm intensely focused on creating innovative destination retail and mixed-use projects. Amassing a national footprint and asset management expertise, Legacy Development is the ideal consultant to represent this unique address.
 Ben and Jerry’s Ice Cream
MidiCi The Neapolitan Pizza Company
BUILT Custom Burgers
Oklahoma Joe’s BBQ*
Jeremiah’s Italian Ice
P.F. Chang’s
Rock Bottom Restaurant & Brewery


Cobb Daytona Luxury Theatres
GameTime Family Entertainment Center*


Fairfield Inn & Suites by Marriott


Bass Pro Shops
Clair de Lune*
Pink Narcissus a Lily Pulitzer Signature Store
Designers Market*
Guitar Center
Sunglass World*
Hy’s Toggery*
Venetian Nail Spa*
Kasa Living*
* Opening Soon


The Bass Pro Shops Outpost is an all-new immersive outdoors-themed shopping adventure with a wide assortment of outdoor-related gear, gifts and apparel, plus ongoing free seminars and in-store events to inspire people of all ages to enjoy, love and conserve the great outdoors. The 70,000-square-foot location features a 12,000-gallon freshwater aquarium in a Florida sinkhole setting with lush green moss, foliage and cypress trees with Spanish moss. Full-sized wildlife mounts include white-tailed deer and Florida panther. Hand-painted murals wrap the store’s interior and depict familiar scenes of the region, including a tribute to the area as the birthplace of NASCAR and the “Great American Race” – the DAYTONA 500.
Ben & Jerry’s offers a wide variety of super- premium ice cream, non-dairy frozen dessert, yogurt and sorbet using high-quality, responsibly sourced ingredients. The ONE DAYTONA location will feature a delicious rotation of flavors and fun.
BUILT® Custom Burgers serves up their popular “Build Your Own” burgers, fries, shakes, and more, all in a laid back space. Made (or “BUILT”) for everyone – adults, kids, teens, families and everyone in between –BUILT features the best-selling quality ingredients. Whether you order in or take out, our delicious food will be served quickly without compromising quality, flavor, and choice. BUILT uses humanely raised and handled, antibiotic- and hormone-free, vegetarian-fed, 100% natural beef; all-natural chicken and turkey. Vegan veggie burgers are also made fresh daily from 11 different ingredients – all hand-formed and grilled to order.
At Clair de Lune, spreading joy through products and services is top priority. Every product detail is carefully designed and tailored to bring you a smile. From scented candles to exclusive home accents, Clair de Lune is the one-stop shop at ONE DAYTONA for creating the perfect ambiance. As a leading Canadian retailer, Claire de Lune is a first-to-market retailer at ONE DAYTONA.
Cobb Daytona Luxury Theatres has all the amenities and features from Cobb Theatres, including reserved seating in luxurious electric recliners, 7.1 dynamic Surround Sound and 2K and 4K projection delivering crystal-clear images capable of 3D. Cobb Daytona Luxury Theatres is home to Cobbster's Kitchen & Bar, offering “Real Food and Real Cooking” plus a full bar and movie snack favorites. Cobb Theatres are 100% accessible to all guests and offer Closed-Captioning, Assistive Listening and Descriptive Narration. Guests of all ages are welcome.


Designers Market, a DK Company boutique concept based out of Denmark, features internationally vogue fashion and luxury for less. Offering well-known and popular brands – from high-end design to smart value-for-money, the ONE DAYTONA store will feature some of the most in-demand designer lines, including b.young, Culture and Pulz Jeans. DK Company was founded in 2001 in the heart of the Danish fashion and textile industry. The company is one of Europe’s leading suppliers of fashion and lifestyle brands catering to men and women with select locations in the U.S., soon to include ONE DAYTONA.
The 105-room Fairfield Inn & Suites infuses the rich history of motorsports and Daytona International Speedway with the comfort, convenience and high-touch service of a Marriott property. The hotel features spacious and modern guest rooms, a lobby bar, 24/7 market, pool and fitness center, business center and flexible work spaces, free high-speed Internet and complimentary breakfast.
GameTime Daytona will be a 35,000-square-foot Entertainment Center featuring a beautiful Restaurant, full-liquor Sports Bar and Mega Arcade with more than 100 new and retro classic arcade games, prize machines, mini bowling, 12 full lanes of bowling and other attractions. The Family Restaurant includes a variety of items, including delicious appetizers and entrees, great kids’ meals, healthy salads, build-your-own-burger options, and great Sports Bar snacks. GameTime Daytona will be the best place to watch any game, with the NFL Sunday Ticket on over 60 HDTVS, drink specials and exciting “Watch Parties.” The game is always on at GameTime – NFL, NBA, MLB, NHL, UFC, NCAA, and MLS.
Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment. Additionally, Guitar Center offers various musician services that include Guitar Center Lessons, an in-house, music academy for players of all ages and skill levels, GC Repairs, an on-site customization and maintenance spot, GC Rentals, easy rentals of instruments and other gear, and Free Group Classes offering introductory classes and instruction on guitar, ukulele, and recording.
HY’s Toggery is the premier clothing store for Outerwear, Casual wear, and Modern Classics offering the best and most fashionable lines around. HY’s Toggery staff can help you with more than just finding sizes; they are all well versed in fashion and the technical aspects of their clothing. Brands sold at HY’s Toggery include Columbia, Costa, Fish Hippie, Chaco, Jack Rogers, Patagonia, Rainbow Sandals, Sanuk, Sperry, The North Face, Toms, Tommy Bahama, Yeti and more.
Founded in 2006 by Jeff Rubin, IT’SUGAR is a modern day playground created to satisfy a universal sweet tooth and provide a variety of bold merchandise with tongue-in-cheek attitude. As the place where the candy-obsessed come to indulge in the sights, smells and tastes of their favorite sweets and get immersed in the brand’s irreverent voice and fun-loving nature, IT’SUGAR is a different kind of specialty store. Dedicated to bringing out the child in every adult, the brand mixes unique product and merchandise with mega-sized humor and attitude.
Jeremiah’s Italian Ice products are refreshing and fun with a ‘WOW’ factor. The Jeremiah’s menu boasts over 40 flavors of delicious, high-quality Italian Ice as well as creamy soft ice cream. A synthesis of these two core products, the Jeremiah’s Gelati is the showcase of the Jeremiah’s menu, with layers of Italian Ice swirled with thick, homemade soft ice cream. Jeremiah’s flavors are delicately crafted to leave an indelible impression on the palate. With flavors ranging from Mango to Scoop Froggy Frog™ (mint chocolate chip), Jeremiah’s Italian Ice has the ability to indulge a wide spectrum of taste preferences.
Canadian-based Kasa Living is THE destination to find furniture, lighting and trendy decorations. The ONE DAYTONA location will be the first in the United States and bring unique and beautiful products to Daytona Beach.
Since 1947, Kilwins has been a celebrated part of Americana, having earned a reputation for providing high quality products and excellent service. Today, they continue to offer the finest quality, traditional down-home confections and ice cream that are kitchen-made fresh from premium ingredients and original recipes. From sight, to taste, touch, smell and sound, a visit to Kilwins provides an authentic sensory and taste experience like none other.
Lindbergh is a men’s fashion line offering affordable, high-quality, industrial-made clothing matching every man’s personal taste. Named after Charles Lindbergh, an aviator and pioneering spirit who was the symbol of cool formal and rugged casual, Lindbergh is bringing his timeless look to ONE DAYTONA, offering guests a cool, rugged and structured look for any occasion.
MidiCi The Neapolitan Pizza Company, famous for its high-quality, fresh, natural, and non-GMO ingredients, serves authentic Neapolitan cuisine using fresh, natural ingredients with a mission to bring friends together. Guests create personalized Neapolitan pizzas baked in wood fired ovens in a friendly, upbeat atmosphere or select from a menu including appetizers, burratas, salads, dessert, espresso, teas, craft beer and wine.


Oklahoma Joe’s BBQ, a Tulsa, Oklahoma-based barbeque restaurant, will open a 6,500-square-foot location at ONE DAYTONA. Recipients of over 300 awards and numerous BBQ titles and known for serving the best barbeque in the Midwest, Oklahoma Joe’s BBQ will serve delectable smoked meats, including its signature burnt ends, slow smoked ribs, pulled pork, and more. Oklahoma Joe’s BBQ has been recognized by world-renown chef Anthony Bourdain as one of the “13 Places to Eat Before You Die” in Men’s Health magazine, and was voted “Tastiest Ribs in America” by USA Today.
P.F. Chang’s is an upscale Asian Bistro founded in 1993, featuring a Farm to Wok™ scratch-cooking food philosophy. Every P.F. Chang’s restaurant cooks from scratch using clean, wholesome ingredients, purposeful recipes and the power of the fiery wok. P.F. Chang’s is the first multi-unit restaurant in the U.S. to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience. The ONE DAYTONA location features an extensive wine, beer and specialty cocktail offerings.
Pink Narcissus, an independently owned Lilly Pulitzer Signature Store, is home to all things fun, colorful, and downright fabulous. The Lilly Pulitzer brand originated in Palm Beach, Florida in the late 1950’s, when the designer began creating colorful, printed dresses to hide the juice stains from working in her juice stand in Palm Beach. Lilly Pulitzer became a household name in the 1960’s when Lilly’s old schoolmate Jacqueline Kennedy née Bouvier, at the time the First Lady, was photographed wearing a Lilly shift dress on the cover of LIFE magazine.
Rock Bottom Restaurant and Brewery is a welcoming and engaging craft beer experience with a variety of unique craft beer freshly brewed on-site to pair with our craveable American food. Rock Bottom is driven by a love of beer and a passion for people. Rock Bottom brewers have earned more than 200 national and global awards. From the moment you walk in the door, Rock Bottom feels like your home away from home. They’re not just crafting great beer and food; they’re crafting a community where everyone feels like they belong. Because they do – You belong at Rock Bottom.
As a small family-oriented company with a long history at the cutting edge of the sunglass industry, Sunglass World is unique in so many ways. Started in 1984 by Dr. John Adolf and his wife Pat, Sunglass World has been committed to serving the individual needs of customers in the sun-drenched Southeastern United States for well over two decades. Sunglass World has always stood out in every market as a place where customers are valued as people first and clients second.
Tervis is the original customizable, double-wall insulated drinkware that keeps hot drinks hot, cold drinks cold and is backed by a Lifetime Guarantee. Visit the location at ONE DAYTONA to explore how Tervis fit your lifestyle. Tervis tumblers were invented the same year as the microwave oven (1946), right here in America.


The DAYTONA®, a 145-room luxury boutique hotel, is the only Autograph Collection hotel in east Central Florida and one of only a dozen in Florida. The DAYTONA was designed with Daytona Beach’s rich racing history in mind, from its sleek design to its color scheme, as it elevates the Daytona Beach experience for visitors. The hotel features nearly 10,000 square feet of flexible and custom-built meeting and event space to accommodate events of all types, including the ability to bring vehicles into the lobby area. Located within ONE DAYTONA’s high-energy Victory Circle, guests will be able to enjoy several social areas, including the indoor bar, or outdoor patio where large video boards take center stage during special events and programming. Additional amenities will include an outdoor pool, poolside cabanas, and restaurant offering breakfast and an elevated small plates menu.
Venetian Nail Spas are designed to provide the highest quality of Nail Salon and Spa services, offering environmental lifestyle products. Venetian’s purpose is to create beautifully unique nail spas committed to the health and wholeness of the community. Offering numerous therapies, treatments, products and nail services that embody the healing traditions of many cultures, Venetian provides guests with impeccable service through experiences that nurture the body, mind and spirit.
ADDRESS One Daytona Boulevard, Daytona Beach, FL 32114
Phone: (386) 681-4815
Facebook (OneDaytona)
Instagram (@ONEDAYTONA)
Media Contact: Maria Hayworth, Hayworth PR / 386-677-7000

Summer Events - Daytona Beach - ONE DAYTONA


Copperline Coffee Coming to ONE DAYTONA


The DAYTONA Welcomes Its First Guests


Miami Grill and Bar Officially Opens at ONE DAYTONA


New Fine Art Gallery Opens at ONE DAYTONA


The DAYTONA Announces Spring 2019 Opening


GameTime Announces Grand Opening at ONE DAYTONA


Jantzen Diving Girl to Return to Daytona Beach

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